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Global Event-App company appoints representative in Bahrain

31st March 2012 Manama, BAHRAIN: SmartShow Ltd, the creators of ShowGizmo (the mobile app platform for events, tradeshows and conferences), has appointed Bahrain based Megan MacLeod as Middle East Representative, alongside John Quinn from the UAE, to represent the company throughout the region.


Currently in the Middle East, CEO of SmartShow Ltd, Marie-Claire Andrews commented ‘We identified that event organisers in the region, recovering from the economic downturn, have been looking for technology that could deliver more value for participants and better align events with how today’s attendees operate’.

‘Harnessing web and smart phone technology to make it happen is an obvious solution; a simple way of putting events in the palm of the hand to drive efficiencies and achieve more connected experiences for participants. We are thrilled to have a representative in Bahrain – the calibre of events here is outstanding – and I’m sure ShowGizmo will create some additional magic”

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And another article here from twentfoursevennews.com

SmartShow Ltd, the creators of ShowGizmo (the mobile app platform for events, tradeshows and conferences), has appointed Bahrain based Megan MacLeod as Middle East Representative, alongside John Quinn from the UAE, to represent the company throughout the region.

“We identified that event organisers in the region, recovering from the economic downturn, have been looking for technology that could deliver more value for participants and better align events with how today’s attendees operate,” CEO of SmartShow Ltd, Marie-Claire Andrews, said.

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Press Release also featured here: AMEinfo.com

The Showmanator says ‘Why you should be at Event Camp DownUnder’

The first ever Event Camp DownUnder and the first in the world for 2012 will take place in Sydney, Auckland and online on 26th and 27th February. Expecting more than 70 #eventprofs in the room in Sydney and in Auckland with a virtual audience of hundreds, the event organisers have kept the ticket price low at only $75 for this amazing hybrid event.

The Showmanator’s 6 reasons why you have to get there!

1. Connect with the impressive presenters leading the discussions – Jo-Anne Kelleway (CEO Info Salons Group), Paul Cook (Planet Planit) and Mitchell Beer (Conference Publishers) feature amongst other keynotes that include 13 expert speakers and facilitators from around the world. They will be leading debates and posing questions to the audience on topics like social media, large scale event production, hybrid events, mobile apps and creating communities….

2. Meet likeminded professionals. EventCampers worlwide thrive off this forum to interact with, discuss and create new business opportunities. A collection of the most concerned and active event people and sevice providers downunder.

3. Witness a hybrid event in action. With so much buzz around events going hybird for numerous reason – you can come witness one in action and discuss the outcomes with fellow event profs.

4. Experience emerging technologies – In Auckland we will be using the very cool, new Holo-Info-Desk. This multi-touch surface allows our Auckland presenters to watch the twitter feed, live streams, post their presentation notes and more on the one interactive screen.

5. Hear one of the most influential technology speakers in the Industry. Corbin Ball will be presenting on Event Technology. We expect something very impressive from Corbin!

6. The event in Sydney is being hosted by IML Ltd at their offices at 60 Carrington Street – and attendees will be spoiled by local caterers, swag providers and sustainable initiatives to make this an event not to be missed for 2012!

‘If these aren’t enough, it’s ‘cheap as’ to attend and attend remotely. We want this event to be accessible to every event professional and generate some amazing conversations that will fuel event and technology design in 2012,’ Josh says.

Register at www.eventcampdownunder.com today!

Saving the planet … one event at a time!

Countless numbers of trade shows, conferences, exhibitions and other large-scale events are held around the world each year.  The billion-dollar meetings industry, euphemistically referred to as MICE (meetings, incentives, conferences and exhibitions), undeniably delivers considerable economic benefits to the towns, cities, regions and countries that act as event hosts.

But looked at through a different lens, this global behemoth could also be viewed as being something approaching an eco-terrorist in terms of the less-than-mouse-sized carbon footprint it leaves wherever it sets foot.   Long-distance travel … excessive use of print … disposable everything from food and drink containers to branded ‘goodie bags’ … the list of things that are not good for the environment is an impressive one when it comes to events.

As a consequence, over recent years, there has been a concerted effort on the part of responsible event producers to “green up” their acts.  Many industry associations have put in play voluntary best practice codes to drive improvements, giving birth to the concept of the sustainable event.

Producers of fully sustainable events aspire to minimise the impact of their events on the environment through following these best practices at every stage of the event’s life from registration through to the physical mop up afterwards.  In response, a sub-industry of innovative technology providers has sprung up offering an amazing variety of viable alternatives to conventional event practices across the board.

In the realm of printed materials, where the waste volumes are eye-wateringly high, ShowGizmo is one such product.  A web and smartphone event application, Show Gizmo incorporates a digital event programme and floorplan and allows people to exchange v-cards and connect with each other without any paper changing hands. The system’s smart use of QR codes opens the door for printed exhibitor/vendor brochures in any quantity to be a thing of the past as attendees can simply collect and store them using the app on their phones.

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ShowGizmo New Features

ShowGizmo New Features

New app version into the stores!

iPhone, Blackberry and Android…

Includes:

  1. Speaker ratings: allow all the speakers at your event to be rated by all the attending delegates and have this all sent to you in real-time for evaluation.
  2. Personalised schedule: your attendees can now select who and what they want to see and have it inform them of when/where to be on the day.
  3. Making meetings: got hosted buyers? Make meetings with exhibitors using ShowGizmo… Allow all attendees to connect and request meetings with each other.

What’s coming next then? An interactive floorplan (your visitors can highlight exhibitors they want to see)…the ability for exhibitors to add notes to their leads….everyone can add notes on speakers/sessions….survey your delegates…a beautiful iPad native app and the ability to update your avatar via your phone.

Want to see ShowGizmo develop any other features? Let us know… info@showgizmo.com

2012 is set to be the year of experimentation for event people!

The Showmanator Says… 2012 is set to be the year of experimentation for event people!

So are you ready for the roller coaster ride?  It’s time to shake it up!  Do things differently …. go hybrid … run an ‘un-conference … manage a virtual audience …  integrate digital media platforms to create lasting communities.  If you don’t, you can bet your bottom dollar (pound, yen, euro etc) that your competitors will!

But if that’s all gobbledegook to you, don’t panic!  There’s an easy answer.  Try an Event Camp this year.

A what? That’s right, an Event Camp.  This international movement is spreading like wildfire through drought-stricken bush. Event Camps were established to connect event professionals with the latest and greatest trends (hybrid, un-conference, virtual, digital media, communities etc).  Sounds like every other event you’ve ever attended or organised?  Think again!  Instead of just talking about the issues, or worse, zoning out as other people talk interminably about them, the Event Camp format means everyone involved ‘lives’ them and can test what works, what’s easy, what’s fun and, frankly, what might never apply in their own situation but is just cool to know about.

Event Camps emerged out of a twitter group that follow the #eventprofs hash tag.  That collective of tweeps put on the first event, following the design of the geek equivalent, Bar Camps.  As a result, Event Camps have a more laid-back networking feel to them than traditional association type events – and often some ‘unconference’ elements, where participants design the content and flow of the day.  In addition, they’re hybrid events with one main centre and various satellite ‘pods’ or smaller live groups and a following of virtual participants who connect using Twitter and view sessions via Live Stream.  Phew!

Typically speakers are international, and connect via Skype or present in the room.  The presentations spark conversations and collective thinking about what’s coming next in the event world.

Event Campers are owners or staff of event management companies, event technology evangelists, event social media experts, professional event and conference organisers, marketers and suppliers to the event industry.  They’re likely to be purchasers, event designers and owners in their own right, and probably a little younger than the usual PCO type crowd – 25-45.

Can you see yourself in that audience?!  If you can, then make your New Year’s resolution to experiment with events.  Even if you can’t, get your head round what else you can do to shake it all up and do things differently.  Most of all, do it before your competitors do.

SmartShow is part of the team making the first Event Camp of 2012 – Event Camp DownUnder – come to life in Sydney, Auckland and of course, online.  We’re experimenting with events this year and hope you will too.  Better still, take the bull by the horns and join us by registering here:  www.eventcampdownunder.com

First ShowGizmo representative appointed for East Africa, Kenya

We’re stoked to welcome George Kiarie to the ShowGizmo global team – leading our market entry into Kenya!  George is the owner of MG Promo, a marketing and promotions firm who provide their clients with corporate merchandising, sales, promotions and event services.  George has been spearheading the use of QR codes at events in Kenya and the great feedback from clients prompted him to connect with us.  When he’s not mobilising events, you might find George on the football pitch or working as Minister of Education at Ntinda View College…

A new tradeshow era is dawning courtesy of man’s new best friend – the smartphone.

A new tradeshow era is dawning courtesy of man’s new best friend – the smartphone.

Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME), Reed Travel Exhibitions (RTE), have selected ShowGizmo, a smartphone event application, to be the official event app for visitors and exhibitors attending the show in Melbourne on the 21 and 22 February 2012.

The introduction of ShowGizmo to AIME during its 20th anniversary year is a move designed to keep the AIME experience up-to-date allowing attendees to plan their time, share and connect information using their phones.

With over 850 exhibitors from more than 50 countries, AIME will give corporate and special event organisers access to leading suppliers covering all aspects of event planning and production.

Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME said the introduction of the ShowGizmo app was a great opportunity to utilise technology in a meaningful business context, “Up until now the only option at exhibitions involved exchanging business cards and collecting literature – the ShowGizmo app means that the same information can be gathered in a more convenient way. Apps are so widely used in our everyday lives, that it’s not a big leap to see the potential within the event context.  We chose ShowGizmo because it offered more options and the app is easier to use than other products on the market,” Ms de Swart said.

ShowGizmo is free to AIME attendees with Android, Blackberry and iPhone devices.  All they have to do is download ‘ShowGizmo’ and enter the event password which will be provided in advance to all registered attendees. ShowGizmo Marketing Executive Josh Dry explains that the use of smartphones will make it easier to get value out of event participation, “We’re not far away from the time when the only thing attendees will need to remember to pack when they go to a tradeshow or conference is their smartphone.  Using these clever little devices will free up time and make it much easier to get full value out of their participation, so attendees can concentrate on the important things such as networking and doing business,” Mr Dry said.

The 20th anniversary of AIME, owned by the Melbourne Convention + Visitors Bureau (MCVB) and organised by Reed Travel Exhibitions (RTE), will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia. www.aime.com.au

iPhone v4.1 update

Updated version of ShowGizmo just released in Apple App Store.

Producers can now categorize exhibitors/sponsors. Attendees view exhibitors by their tier or cluster, producers choose how to categorise them giving their stand out exhibitors or high level sponsors more.

Producers can also upload more links and documents about their show (local interest, specials, hotel offers etc). As well as more URL’s to send people to your social media channels or custom pages for the event.

The new update is across all Apple products with Blackberry and Android releases expected within days.

Please download the new version through your app store or via this link and feel free to rate our app – letting us know what you think.

‘Great events go mobile’

December Newsletter

In this issue…

From the show floor…
The Showmanator says…
Have you seen this? We love crazy things
Whats new at ShowGizmo…
Go Green with ShowGizmo
New team members building our global presence
Contact Us

The paperless conference: Event Management 2.0

Nigel Brown of Humans Invent discusses going paperless and the supporting thought that helped Peter Jackson, the Commercial Director at Red e2 decide to use ShowGizmo at this event.

Smartphone technology is changing the way we interact with each other, providing our very own skeleton key to our daily rituals, able to unlock doors, share information, and communicate with our peers on a plethora of different networks and social media platforms. This revolution in data exchange is by no means limited to our social lives. It is also transforming the way we do business, and this is nowhere more evident than in  the events industry – you can forget your business card for starters.

Read more →

Lending to KIVA

At SmartShow Ltd we pride ourselves in committing to sustainable practices. ShowGizmo is a very green product and it can provide some great solutions to the large impacts that the Events Industry does incur. To mitigate the small emissions that we cannot offset and because we like giving back, SmartShow Ltd lends $25USD towards a Green Project on Kiva for every client we get on board.

So for every new client we support a green project somewhere in the world. Our first donation was made to a lady in the Philippines who runs a coconut wine and vegetables retail business on behalf of UnWined Western Australia.

Please check out Kiva and pop back to our profile as we commit more and more loans: https://www.kiva.org/portfolio

Al Watan – Bahrain Boatshow



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